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BALLANTYNE STRONG BEGINS SHIPPING 144 NEC DIGITAL CINEMA PROJECTION SYSTEMS TO WEHRENBERG THEATRES

October 12, 2011

- Ballantyne’s Strong Technical Services Unit Also Installing Systems and Providing Wehrenberg With After-Sale Maintenance and 24/7 NOC Monitoring -  

ST. LOUIS, Missouri and OMAHA, Nebraska (October 12, 2011) Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, today announced it will sell and install 144 NEC digital cinema projection systems, including GDC servers, to St. Louis-based Wehrenberg Theatres, the nation’s oldest family-owned-and-operated cinema chain.  Ballantyne expects to complete shipments and installations by mid-to-late November.  

In addition to handling the remaining installations, Ballantyne’s Strong Technical Services group is providing after-sale annual maintenance and 24/7 monitoring for all of the Midwestern exhibitor’s 210 digital projection systems from its state-of-the-art Network Operations Center (NOC) located in Omaha, Nebraska at its corporate headquarters.  

“The complete migration to digital cinema technology offers our guests perfect, crystal clear presentations and allows us to explore an array of alternative entertainment,” said Ronald P. Krueger, Chairman and CEO of Wehrenberg Theatres.  “We are proud to once again partner with Ballantyne Strong and NEC, who are playing an instrumental role in facilitating our chain’s digital transformation.”  

Ballantyne Strong President and CEO Gary L. Cavey stated, “Wehrenberg has a rich, 105-year reputation as a leading family-owned operator in the cinema space, and we are delighted to offer them Ballantyne’s turnkey digital cinema solution – from installations of cutting-edge NEC projectors through after-care maintenance and NOC services.”     

About Wehrenberg Theatres (www.wehrenberg.com)  

Founded in 1906, Wehrenberg is the oldest family-owned-and-operated cinema company in the U.S. Its 15 cines hold 210 screens throughout Missouri, Illinois, Minnesota and Iowa. The chain’s Chairman and CEO Ronald P. Krueger is a third-generation member of the founding family.

About Ballantyne Strong, Inc. (www.strong-world.com

Ballantyne Strong is a provider of digital cinema projection equipment and services as well as cinema screens, motion picture projectors and specialty lighting equipment and services.  The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. 

Download the complete release here   

CONTACT:

Kevin Herrmann, Vice President                               

Ballantyne Strong, Inc.                                           

402/453-4444 

 

Robert Rinderman, David Collins

Jaffoni & Collins Incorporated

212/835-8500 or BTN@jcir.com                                                      

 

Kelly Hoskins, Vice President                                   

Wehrenberg Theatres

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Kelly Hoskins Vice President Wehrenberg Theatres































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































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